In the ever-evolving landscape of customer relationship management (CRM), choosing the right software can make or break your business. This comprehensive review will guide you through the features, offerings, pricing, pros, and cons of five leading CRM platforms in 2024: Monday.com, Zoho, Zoominfo, Apollo.io, and Freshsales.

By the end of this review, you’ll have a clear understanding of which CRM software best suits your needs and how each can enhance your business operations.

CRM Tools	Free-Trial	Monthly Subscription Fees	Support	Score
Monday.com	14 Days	$10 per user/month.	Knowledge base; live chat, email, call	4.8
Zoho	14 Days	$14 per user/month	Email support, Mon–Fri	4.3
Zoominfo	14 Days	$15,000 per year*	Resource centre, Knowledge Centre, Customer Support, Products Status, Billing & Payments	4.8
Apollo.io	14 Days	$39 per user/month.	Expert Assistance, Email	4.1
Freshsales	21 Days	$15 per user/month.	E-mail, Phone, Web forms, Admin guide	4

Some Popular CRM’s Are

Monday.com

Monday.com, known for its robust project management capabilities, also offers a powerful CRM solution tailored to streamline your sales processes. It’s designed for businesses of all sizes looking to manage their workflows, sales pipelines, and customer interactions in a highly customizable environment.

Exclusive Features

• Customizable Workflows: Build and automate workflows to fit your sales processes.
• Integration with Other Tools: Easy integration with tools like Slack, Zoom, and Google Workspace.
• Visual Sales Pipeline: Track and manage your sales pipeline with intuitive visual boards.
• Automation: Automate repetitive tasks to save time and increase efficiency.
• Reporting and Analytics: Detailed reports and dashboards to track sales performance and KPIs.

Pros and Cons

Pros:

• Highly customizable to fit various business needs.
• Excellent integration with third-party tools.
• User-friendly interface and visual sales pipelines.

Cons:

• Can be expensive for larger teams.
• Some advanced features require higher-tier plans.

Plans and Pricing

• Individual: Free for up to 2 users.
• Basic: $10 per user/month.
• Standard: $12 per user/month.
• Pro: $20 per user/month.
• Enterprise: Custom pricing based on specific needs.

Zoho

Zoho CRM is a versatile and comprehensive solution designed to manage end-to-end customer relationships. It’s known for its affordability and extensive feature set, making it a popular choice for small to medium-sized businesses.

Exclusive Features

• AI-Powered Sales Assistant (Zia): Provides advanced analytics and sales insights.
• Sales Automation: Automate routine tasks to improve productivity.
• Omnichannel Communication: Engage with customers across multiple channels, including email, social media, and live chat.
• Customizable Dashboards: Tailor dashboards to display the most relevant data.
• Lead Management: Track and manage leads efficiently through the sales funnel.

Pros and Cons

Pros:

• Affordable pricing, especially for small businesses.
• Rich feature set including AI tools and automation.
• Strong omnichannel communication capabilities.

Cons:

• Steep learning curve for beginners.
• Customer support can be slow during peak times.

Plans and Pricing

• Free: Limited features for up to 3 users.
• Standard: $14 per user/month.
• Professional: $23 per user/month.
• Enterprise: $40 per user/month.
• Ultimate: $52 per user/month.

Zoominfo

Zoominfo is renowned for its extensive database of business contacts, making it a valuable tool for sales teams looking to enhance their lead generation and prospecting efforts. It combines CRM functionalities with deep data insights.

Exclusive Features

• Extensive Business Database: Access to a vast database of B2B contacts and company information.
• Sales Intelligence: Gain insights into prospects and target markets.
• Lead Enrichment: Automatically update and enrich your CRM data.
• Integration with CRM Systems: Seamlessly integrates with major CRM platforms like Salesforce and HubSpot.
• Pipeline Management: Advanced tools to manage and forecast sales pipelines.

Pros and Cons

Pros:

• Unmatched access to a comprehensive business contact database.
• Powerful sales intelligence and lead enrichment tools.
• Seamless integration with existing CRM systems.

Cons:

• High cost, especially for small businesses.
• The complexity of use due to extensive data features.

Plans and Pricing

• Professional: $15,000 per year (includes basic features and access to the database).
• Advanced: Custom pricing based on additional features and data access requirements.

Apollo.io

Apollo.io is designed to streamline the sales process through data-driven insights and automation. It’s particularly well-suited for businesses that prioritize outbound sales and need comprehensive tools to manage their sales activities.

Exclusive Features

• Sales Engagement: Tools to manage and automate email outreach and follow-ups.
• Lead Generation: Access to a large database of business contacts and leads.
• Task Automation: Automate repetitive sales tasks to improve efficiency.
• Integrations: Integrates with major CRM systems and sales tools.
• Analytics: In-depth analytics to track and measure sales performance.

Pros and Cons

Pros:

• Strong focus on outbound sales and lead generation.
• Effective automation tools to streamline sales processes.
• Comprehensive analytics for performance tracking.

Cons:

• Limited features in the free plan.
• Can become expensive with higher-tier plans.

Plans and Pricing

• Free: Limited features and access.
• Basic: $39 per user/month.
• Professional: $79 per user/month.
• Organization: Custom pricing based on business needs.

Freshsales

Freshsales, part of the Freshworks suite, offers a user-friendly and feature-rich CRM platform designed to meet the needs of sales teams of all sizes. It’s known for its ease of use and integration capabilities.

Exclusive Features

• AI-Based Lead Scoring: Automatically score leads based on engagement and other criteria.
• 360-Degree Customer View: Comprehensive view of customer interactions and history.
• Sales Sequences: Automate personalized email sequences and follow-ups.
• Mobile App: Access CRM features on-the-go with a robust mobile app.
• Built-In Phone and Email: Integrated phone and email to manage communications directly from the CRM.

Pros and Cons

Pros:

• User-friendly interface with a minimal learning curve.
• Comprehensive feature set, including built-in communication tools.
• Affordable pricing with robust functionality.

Cons:

• Some advanced features require higher-tier plans.
• Limited customization options compared to some competitors.

Plans and Pricing

• Free: Basic features for unlimited users.
• Growth: $15 per user/month.
• Pro: $39 per user/month.
• Enterprise: $69 per user/month.

Final Words

Choosing the right CRM software is crucial for your business’s success. Here’s a quick recap:

• Monday.com: Ideal for businesses needing customizable workflows and strong integrations. Try Monday.com today!
• Zoho CRM: Best for small to medium-sized businesses looking for affordability and extensive features. Explore Zoho CRM now!
• Zoominfo: Perfect for data-driven businesses that need extensive contact databases and sales intelligence.
• Apollo.io: Suited for companies focusing on outbound sales and automation.
• Freshsales: Great for businesses of all sizes looking for a user-friendly, all-in-one solution with strong communication tools.

Each CRM platform reviewed has its strengths and potential drawbacks. By understanding your business needs and budget, you can select the CRM that best aligns with your goals, enhancing your customer relationship management and driving growth in 2024.